How to Profitably Combat Information Overload

Keith Fitz-Gerald Mar 28, 2017

Millions rank the Internet right up there with canned beer, sliced bread, and automatic transmissions.


I think it’s the single biggest impediment to profitable investing in the history of mankind.

Never mind all the false news that’s making headlines lately – pun absolutely intended – or even the acerbic nature of it. The Internet is simply overwhelming.

There’s so much information that many investors are hopelessly confused about what to do next let alone how find profitable investments.

If you’re one of ’em, you’re not alone. And, you’ve come to the right place.

What Really Works on Wall Street

If you’re of a certain age like I am, chances are you recall futurist Alvin Toffler’s groundbreaking 1970 book, Future Shock, in which he addressed the concept of “information overload” and popularized the notion that huge amounts of information can overwhelm our own limited cognitive processing capacity.

Back then, the average person was subjected to around 500 video, audio, and print ads a day. Now, the figure may top 20,000 exposures a day, which represents a staggering 3,900% increase. It’s a sensory assault in the purest sense of the term.

There’s simply no way you’re going to absorb but a fraction of what you see – and here’s the kicker – even if you go looking for it.

That makes investing especially problematic these days.

Contrary to what legions of diligent multitaskers believe, studies show that your brain cannot register really important data when you’re hit from all sides by unrelated information – the search you just ran on high dividend producers, a joke from your buddy, the note from your children about an upcoming school play.

One way to deal with this is to limit the use of technology. Experts like London School of Economics Professor Paul Dolan suggest turning off your smart phone a few hours a day. But that doesn’t do much for the laptop, your desktop, or the constant “crawlers” you see invading every television screen.

Another is to learn how to “drive” the information superhighway. Companies like Cisco Systems Inc. (NasdaqGS:CSCO) and Alphabet Inc. (NasdaqGS:GOOG) are trying to teach their employees how to navigate the relentless cycle of information, but have done very little to address the fact that some people measure self-importance by sending out emails you just “have” to answer… off time or not.

Still a third is to have the filtering done for you.

Google, for example, is working ruthlessly to simplify its searches, which is a lesson in irony considering I just got 3.86 million results in .00005 seconds when I googled “information overload.” Never mind the privacy invasion that has to happen in order to make this possible.

Not to get too literal here, but there’s a reason your smartphone is 18X dirtier than a public toilet seat. We’re being hit with so much information today that many people find the only moment they have to themselves is when they’re doing their business.

Thing is… not even the smartest filters can help you sort through quadrillions of bytes of data in search of the best investments.

For that, you’ve got to turn the equation around.

What I mean by that is you have to put a rock-solid investment structure in place first, then go looking for what you want. Doing so will help you automatically find the best companies and invest in them profitably… through thick and thin… and through market conditions that terrify most investors.


Simply because you will know how each fits with your specific investment goals and objectives before you start looking. Most investors have great intentions and no structure. So they wind up a lot like Christopher Columbus who had no idea where he was going, no idea where he was when he arrived, and no idea where he’d been when he returned.

Wall Street would have you believe that diversification is the answer, meaning that you split your money between a slew of investments on the theory that not everything goes down at once. That’s a lot like re-arranging the deck chairs on the Titanic, and about as effective.

Just ask anybody who’s watched their 401(k) get turned into a 201(k) twice in the past 17 years – from 2001 to 2002 and again when the Global Financial Crisis hit from September 2008 to March 2009.

The better way is to use something like the 50-40-10 model I advocate in our sister publication, the Money Map Report, which has helped millions of investors who are a part of the Money Map family. Not only does it reduce risk to razor thin levels, but doing so ensures you are using truly non-correlated choices to build wealth and even bigger profits.

It doesn’t matter whether you have $500 or $500 million to your name. You can make the 50-40-10 work for your money because it provides the structure you need to navigate today’s complicated markets.

Start by grouping your money into three tiers that loosely correspond to the “Food Pyramid” we all grew up with:

The bottom layer – the 50 – is chock-full of stuff your parents told you to eat because it was “good for you” but which probably tasted like wallpaper paste.

The middle layer – the 40 – includes investment choices that are like the food you couldn’t get enough of because it tasted great and made you grow.

The third layer – the 10 – is the beer and chips or, as was the case in my house growing up, the ice cream pie. It’s the higher risk stuff that can easily pack on a few pounds if you eat too much but which you want because it can take your portfolio to amazingly profitable heights.

Here’s what that looks like.


I like the pyramid for a few reasons.

First, it’s easy to understand. Our brains like simple shapes as opposed to abstract concepts and that’s especially important at a time when we’re getting slammed with more data, not less. Plus, it’s really easy to show millions of investors how and where to put their money for maximum gains and minimum risk.

Second, the pyramid forces your brain to recognize what needs to happen. Yet another numerical study and reams of paper from New York’s Armani Army isn’t going to have the same impact. Visually, you understand that the higher you go up the pyramid, the more limited your choices become so there’s discipline involved which is great for most investors who lack it. (Try climbing a pyramid some time and you’ll see exactly what I mean.)

And, third, organizing your money around a pyramid forces you to “eat” what you need when you need it. That means you’ll be able to take advantage of the markets best opportunities without fail when they present themselves and forced to sit on your hands when everybody is scared stiff.

This last point is particularly important because that’s where the vast majority of investors doom themselves to terrible returns. They get caught up in their emotions and distracted by the blizzard of data that sets them off on a wild goose chase in the first place. So they start making counter-productive decisions – usually when they can least afford it.

Not surprisingly, this is also when investors who think they’re investing find out the hard way that they’ve been speculating… and poorly at that.

Does it work?

You bet.

I constructed a hypothetical portfolio of just 11 choices and ran it from August 2000 to December 31, 2016, rebalancing it on the first trading day of each year using publicly available data to keep things simple.

I chose those dates very deliberately because a) I hear constantly from investors who are worried the sky is falling and, b) I also hear from those who tell me with a straight face that there’s nothing to buy right now and that there hasn’t been for years.

During this time we’ve experienced several wars, recessions, two face-melting market declines, rip-your-face-off rallies, a resurgence of nationalism, and the global equivalent of a political train wreck.

Yet, the 50-40-10 has returned a staggering 412.81% versus a much lower (but still very respectable) 47.46% from the S&P 500 over the same time frame.

No disrespect to people who are worried or those who fear more market madness… what I want you to understand is that history shows beyond a shadow of a doubt that there’s a way around almost every obstacle put in your place including the Internet…

…if you have the right structure in place from the get-go.

Best regards for great investing,


3 Responses to How to Profitably Combat Information Overload

  1. Houyhnhnm says:


    I would like to know how you create a 50-40-10 portfolio from 11 investments. I assume you use liquid ETFs, but I have no idea how you would cover such a broad waterfront with just 11 of them.

  2. Ruth Brickenden says:

    I’m a new investor, and have a Roth-IRA I noticed the my tickers being the same company doesn’t give me the
    same return rate that the S & P 500. May you please give me your opinion ? I really appreciate your answer.

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