How to Buy Any Stock You Want… “On Sale”

Keith Fitz-Gerald Jul 04, 2018

Conventional wisdom holds that Wall Street is rigged to favor the big traders, and that you’ll never win.

The implication, of course, is why even try?

I’ve never believed that, and you shouldn’t either, especially now with the prospect of a global trade war looming larger by the minute.

In reality, there are plenty of savvy investors who have beaten and who continue to beat Wall Street at its own game during times of great market stress, including Sir John Templeton, the legendary Jim Rogers, Stanley Druckenmiller, and Warren Buffett, just to name a few.

I want YOU to be one of ’em, and I’m here to tell you that YOU can beat the Street.

I’m not kidding.

YOU can do this – starting with understanding something I call the Lowball Order.

It’s one of my favorite Total Wealth Tactics because it’s such a powerful profit creator.

And here’s how you use it…

Do This Now to Capitalize on Market Fluctuations

I think you’re going to be thrilled by how easy Lowball Orders are to use, especially when you realize that you don’t have to sit in front of your screen all day to bank the big bucks with the best of ’em.

For lack of a better term, Lowball Orders are like a “profit-trap” you lay in advance. They’ll let you conquer market madness and profit at your leisure.

If you’ve never heard the term before, a “Lowball Order” is one of the simplest, yet most powerful orders available today, especially in volatile market conditions like we have right now.

They’re great for at least three powerful reasons:

  • You can place them in advance.
  • You don’t have to be at your computer to actively manage your money.
  • You control your risk by waiting to make your move until the stock you want to buy meets YOUR risk reward criteria.

First, you line up with one of the six Unstoppable Trends we’re following – Medicine; Technology; Demographics; War, Terrorism & Ugliness; Scarcity & Allocation; and Energy.

Second, you select a stock that’s been beaten down or is otherwise out of line with long-term expectations, fundamentals, and earnings potential. Ideally, this isn’t just any old stock. It’s one that you’d buy if it ever went “on sale.”

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I talk frequently about maintaining a “buy list” of companies you want to own if you get the opportunity to pick them up at a dramatic discount. To me, this is Apple Inc. (NasdaqGS:AAPL) at $150.00 or Tesla Inc. (NasdaqGS:TSLA) at $275.00 – both are trading, as I write, at roughly $185 and $330, respectively. Your list may differ; my point is that you have a list… at all times.

Other great examples include many of the big tech stocks right now: Apple Inc. (NasdaqGS:AAPL), Alphabet Inc.(NasdaqGS:GOOGL), Inc. (NasdaqGS:AMZN), or Microsoft Corp. (NasdaqGS:MSFT).

A “buy” limit order will typically be filled when – and only when – the stock hits a set price or lower. Meanwhile, a “sell” limit order is only typically filled when – and only the stock hits a pre-set price or higher. Either way, you’ll have to tell your broker how long you want your limit.

Third, you pick a price – to the penny – that matches your individual risk tolerance, your investment objectives, and your belief about what the company is really worth. While there is no hard-and-fast rule here, many traders find being within 10% and 15% of the most recent annual low is fertile hunting in choppy markets.

Fourth, you place your order to buy “XYZ at $50 per share or less, GTC” – meaning good till cancelled.

Depending on how sophisticated you want to be, you can tack on special instructions.

Most commonly that’s things like the “GTC,” which stands for “good till cancelled” that I’ve already mentioned. Others include “GTD” which means “good to a specific date” you pick or “AON” which means “all or none” as in the trader have to fill all the shares requested in a single trade.

Then, you sit back and wait for a price dip. Why and when really doesn’t matter. The markets can react to all sorts of things – trade tariffs, headlines from China, Putin’s latest move, a misguided Fed.

What you’re doing here is laying a “profit-trap” in advance of conditions that you know favor your money rather than the institutional traders who would otherwise take it from you.

The Mechanics are Simple

Lowball orders are technically “limit” orders. That’s Wall Street-speak for an order to buy or sell shares at a specific price or better. Unlike “market” orders which go into effect the moment you place them, limit orders trigger only when prices reach the limits you’ve specified.

It’s a Total Wealth Tactic that allows you to purchase or sell a stock at a specific price or better – rather than whatever price the market wants to give you. However, a limit order does not come with a guarantee that it will be executed, unlike an order to buy or sell at market price.

When you set a buy limit order, you set a price below the current market value that you want to buy at – because you’re looking to purchase at the lowest possible price. By setting this lower price, you instruct your broker to purchase the equity only at your specified price or better.

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On the other hand, use a sell limit order if you’d like to sell but only at price above the current market price – it sets a minimum price you are willing to accept in order to sell your shares. The sell limit order instructs the broker to sell shares at a designated price or higher, effectively placing a limit order above the current market price.

Since this sets an automatic price target above the current market price, it’s a great tactic to use when you want to maximize profit-taking.

The point of this tactic is to pay the price you want (or sell at the price you want.) Whether that happens today, tomorrow, or six months from now is moot. To paraphrase my grandfather who played baseball in the 1920s, you miss 100% of the swings you never take.

Lowball orders help you prepare in advance for conditions that favor your money. Placing them doesn’t cost you a thing and you’re not risking one red cent until the order executes…

… and then you’re off to the races.

I’ll be back next Friday with yet another play that you don’t want to miss.

In the meantime, try setting up the list of stocks you’d buy “at a discount,” and be ready for when the time comes.

Happy Fourth of July and until next time,


One Response to How to Buy Any Stock You Want… “On Sale”

  1. Ruth Dilbeck says:

    The piece on using “Good Till Cancelled” (GTC) orders to ‘name your price’ and wait, well, it reminded me of something I did a good while back. My spreadsheet and I cooked up a process, that on ‘back testing” was a nifty way of buying and selling stocks along the lines of your Velocity system, but using simple moving averages and setting buy and sell zones based on estimating the lower/higher half of a stock’s recent trading history (absolute trade range: day’s high to day’s low; real trade range: open price compared to close) so I figured that if I bought in a graduated scale of anticipated bottom half (half the average of the previous few days’ absolute trade range to the average of the previous few day’s trading low) I might get close, on average again, to buying at the bottom and selling at the top of a cycle.

    Placing the big bottom order first, my Scottrade account wouldn’t let me. Wratcheting higher on my other benchmarks, I still couldn’t.

    So I abandoned my plan, flew by the ‘seat of my pants’ (doing everything wrong, like panic buying of internet and CNBC tips to recoup previous losses) and lost all of my trading capital by year’s end. So, IF your broker will let you, then low-balling a good GTC order and go fishing sounds like the way to go.

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