Two Words Nobody Talks About When It Comes to Money – But Should

Keith Fitz-Gerald Aug 28, 2019

Today I want to switch things up a bit and talk about two words that almost nobody talks about when it comes to money.

But they should.

Decision paralysis.

Learning how to overcome this is one of the single most important and profitable skills you can acquire in today’s markets.

What’s more, recognizing this bias in yourself (and fixing it) can give you a significant advantage over other investors who suffer from it.

It’s not them, it’s YOU.

We live in an era where everything is better, faster and more available than at any time in history.

Water, food, medicine, education, information… even money (although I’ll be the first to admit that it doesn’t always feel that way).

So why don’t we feel wealthier?

Because there are too many choices.

We’re hit with literally thousands a day… everything from which channels to watch, to what ads to click… what to eat… what to wear… which investment methods to use and which companies to buy… it’s all vying for our attention.

Most people are totally overwhelmed.

They can’t make a decision because there’s no way to make just one. And, as a consequence, they make none.

Some people chalk this up to procrastination, but that’s different because you’re simply putting off making decisions if you’re procrastinating. Delaying making ’em, in other words.

What I am talking about is the inability to make even a single choice because you feel totally overwhelmed by too many choices.

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Think about this for a second.

There are thousands of headlines coming at you from every angle from the moment you open your eyes to the moment you shut ’em.

It’s chaotic.

There’s no “ministry of calm” so to speak.

Instead what you have is a constant barrage of detail that is designed to separate you from your money, especially when it comes to investing.

There are literally tens of thousands of websites, books, and net-jockeys vying for your attention – very few of whom have ever traded a day in their life.

Hype is the only thing they can fall back on. That and – to be very blunt – a bunch of half-truths passed from chat room to blog, then from author to expert, and back again.

All of which makes decision paralysis worse.

Fortunately, there is a solution.

We’ve talked about the amygdala many times. That’s the section of the brain responsible for the fight or flight instinct inherent in all of us.

It used to be programmed to keep us alive by focusing on the “positive” when life was far simpler. Like how and when to run away from a saber-toothed tiger before you got attacked.

Okay… maybe I’m exaggerating but not by much.

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Social scientists say our amygdala is so overwhelmed with information today that we – humans – have been gradually and unknowingly trained to notice negative news while ignoring the positive stuff.


Many investors literally cannot make decisions even though they know doing so is in their best interest. They’ve become trained pessimists.

Now, I don’t think that’s a very good way to go through life.

Optimism (and opportunity) is a much better alternative.

Author Petr Ludwig talks a good deal about this with regard to procrastination in his book The End of Procrastination (which by the way is a great, quick read). I think it also applies to what we’re talking about.

Ludwig notes that if you to reorient your focus from negative stimuli to positive stimuli, you will become happier.

I agree.

And, to my way of thinking… you will become wealthier.

If you learn to focus on what you know to be true, what you know to be good, and, importantly, what you know to be profitable.

Will Apple Inc. (NasdaqGS:AAPL) cease to exist because French leader Emmanuel Macron is feuding with Brazilian President Jair Bolsonaro over what’s happening in the Amazon rainforest after the latter insulted the former’s wife?

Not likely.

Does it matter to Altria Inc. (NYSE:MO) that Hillary Clinton disparaged President Donald Trump over “nuking” hurricanes via Twitter while he was speaking with German Chancellor Angela Merkel?

Doubt it.

Is Microsoft Corp. (NasdaqGS:MSFT) going to disappear because British Prime Minister Boris Johnson put his foot on a table at the Élysée Palace?

Unh, unh.

Every one of these companies is tapped into one or more of the six Unstoppable Trends we follow which means they’re backed by trillions of dollars that will get spent no matter what in the years ahead… as in, no matter what the Fed does next, no matter what happens in Washington next, as in, Wall Street cannot hijack ’em.

So focus on the fact that Apple is making a major pivot into medical devices that could be worth $156 billion+ which is roughly 3 to 5X the size of the entire iPhone market.

Then we’ve got Altria, which according to news that broke late Monday, is in talks to combine with Phillip Morris International Inc. (NYSE:PM). Doing so will create a $2 billion behemoth, selling into tobacco, wine, beer, and cannabinoid market segments.

And concentrate on why Microsoft’s cloud business is growing at roughly 50% a year which puts that company on track for another $44 billion in revenue, from cloud alone, within the next 12 months.

In other words, increase the amount of energy you spent thinking about truly positive information that you know is valuable.

Profits will follow.

Especially if you buy in at time when pessimists are trying to shame you into selling.

Until next time,


One Response to Two Words Nobody Talks About When It Comes to Money – But Should

  1. Randal G Helling says:

    I am a disabled man that has a fixed income of $700.00 a month. What advise would you have for me as far as stocks go.

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